Step 3

Which Material Is Right For My Home?

Wood, aluminum or PVC? The choice of window profile material will not only depend on the architectural style of your home, but on the desired level of performance (i.e. comfort). Below are the characteristics of the three main materials available on the market:

Market Share Per Material

Type of material Canada United-States
PVC 83% 68%
Wood 8% 17%
Aluminium < 1% 8%
Fiberglass < 1% 3%
Other (composites, etc.) < 1% 4%
Hybrid 7% N/A
Sources: Fry Consultant 2012 and Ducker 2013.

Window Comparison Chart


  • Very durable material
  • Best quality/price ratio
  • Very popular
  • Strong
  • Unequalled thermal performance (depending on the profile)
  • Easy maintenance


  • Expensive material
  • Good thermal performance
  • Vulnerable to harsh weather and humidity
  • Regular maintenance required (stain, finish or paint)
  • Warm and authentic


  • Expensive material
  • Strong and very resistant
  • Easy maintenance
  • Thin profiles for improved luminosity
  • Low thermal performance (conductive material)
  • Modern and contemporary look
  • Mostly commercial use

You chose PVC? Then, know that all PVC windows look alike, but are not the same! To find out what the most important selection criteria are, read the Why P.H. Tech section.


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